Experienced and professional animal trainer provide their insights in answering this question :
A. It’ s hard to tell without being able to see her. If it’s a young dog and especially of certain breeds, it could be that he is atopic ( allergic ). I would recommend that you have him checked over, there could also be other yeasts/ parasites that could cause the itchiness and your vet will be able to prescribe the correct treatment.

How to Identify Common Pet Problems ?

Our sources include academic articles, blog posts, and personal essays from experienced pet care professionals :

Pruritus in dogs is the sensation in the skin that causes them to scratch. It is a symptom caused by dry skin, allergies, parasites, or other underlying conditions. Anxiety and boredom can cause dogs to lick, chew, and bite as a response. Changing your dog`s diet may be the key to stopping obsessive licking behavior.
It should settle down though after 24 hours. If after 24 hours your pet still continues to scratch, there could be other things going on.
Provided a thorough approach to flea treatment using appropriate products has been undertaken then if your pet continues to scratch there are likely to be other factors contributing. These may include allergies or intolerances to food substances, cleaning products and or an underlying medical condition.
Flea allergy dermatitis, seasonal allergies or atopy, food allergies, contact dermatitis (e.g., soaps and perfumes), and sarcoptic mange (mites) are some of the most common causes of pruritus in dogs. “Pruritus due to skin disease is one of the most common reasons dog owners seek veterinary care.”
Some dogs simply do not get enough physical and mental stimulation. Bored dogs tend look for ways to entertain themselves, and chewing is one option. To prevent destructive chewing, be sure to provide plenty of ways for your dog to exercise his mind and body.
Like people, dogs need physical activity and mental stimulation. Dogs who are bored may paw to say, “Hey, let`s do something,” which is much nicer than going off and doing something destructive for entertainment. Your dog may be requesting that you play, go on a walk, let him outside, or give him a belly rub.
These factors include fleas, staph (bacteria) or yeast (fungal) infections, and food allergies. If you`re noticing an increase in your dog`s scratching, they may have developed one or more of these flare factors that are pushing them over their “itch threshold” despite being on anti-itch medication.
Even if you`ve already treated the flea infestation, chances are that your poor pup will continue to itch until the inflammation disappears and the skin heals, says Dr. Jennifer Kitchen, DVM, from VCA Animal Hospitals.
When they get there they will bite the skin, then after about a day, they will die and drop off. The trouble is that other, “new” fleas will replace them. And all the time, the skin can be in a heightened state of sensitivity to the flea bites which keep on happening.
Incorrectly applying topical flea prevention is the most common cause for why it`s not working. Topical medication should be applied directly to the skin, not to your pet`s fur. You must part their hair so you can apply it to the skin.
What to do if your flea treatment still isn`t working. It`s time to go and see your vet. Don`t be embarrassed – your local veterinarian deals with fleas all the time and it is no reflection on your home or ability to care for your pet.
Although there are a number of other more likely causes of itchiness in your dog, intestinal worms could be one of the potential causes. Behaviours that could link to itchiness caused by the presence of worms include any scratching of the rear end or rubbing or dragging their bottom on the ground.
A nonprescription oral antihistamine, such as loratadine (Alavert, Claritin, others), cetirizine (Zyrtec Allergy, others) or diphenhydramine (Benadryl Allergy, others), may help relieve itching. Consider whether you might prefer a type that doesn`t cause drowsiness. Ask your pharmacist about options.
Nystatin and Triamcinolone contains antifungal and steroid drugs, prescribed for itching, inflammation, and pain.
While the benefits of a daily shot of apple cider vinegar are highly debated, there`s no denying that vinegar`s antiseptic properties can help soothe itchy skin (especially for people living with psoriasis).
When you scratch or tickle your dog`s belly, it irritates him, much the same way that the wind or a bug might. It activates nerves under his skin that are connected to his spinal cord and relays a message to his leg muscles to kick in an attempt to get rid of the irritant.
Dogs can be itchy for many reasons, and the medical term for itchiness is called pruritus. The most common causes of itchy dogs are parasites such as fleas and mites, food allergies, seasonal allergies and skin infections. Goals of treatment are to provide comfort for your dog and therapy will depend on the diagnosis.
The far likeliest reason your dog loves to be scratched is simply because you have trained him to like it. If not you, then a previous owner or caretaker. It happens so quickly and innocently that you would never know unless you knew what you were trying to see.
It`s normal for dogs to scratch, but constantly chewing their feet, flapping their ears or biting their behinds definitely isn`t part of their usual behaviour. If you think you`ve identified excessive itchiness, a vet visit is advised strongly.
However, the truth is that your dog shouldn`t scratch itself any more than you do (which presumably isn`t that often). Observe your dog over an hour or so and notice how much is scratches or licks itself. If it is more often than a couple of times then you may have a problem.
Commonly prescribed anti-itching medications include glucocorticoids, and essential fatty acids, cyclosporine, and oclacitinib. Treating itchiness with antihistamines is common, but their success in treating itching is highly variable.
The active ingredient in FRONTLINE (fipronil) kills fleas by affecting their nervous system, making them hyperactive before dying. These dying fleas often rise to the top of your pet`s haircoat, so the presence of visible fleas after treating your pet, is a sign that the product is working.
If your dog is constantly being reinfested with fleas after treatment, it is most likely there is an environmental infestation in or around your house. The adult fleas we see on pets represent only 5% of the total population. The other 95% are immature stages in the environment.
Often even after treating with a suitable flea treatment you will still see flea`s on your animal. However, this does not mean that the treatment has not worked or that the fleas are immune – the reasons are fairly simple: Fleas are hatching in your home and re-infecting your pet.

Relevant Questions and Answers :

the most relevant questions and answers related to your specific issue

Q. Whenever I take my dog on walks he always barks at people and others dogs in my neighborhood. What should I do to resolve the problem
ANSWER : A. The very first thing to do is to make sure your dog is getting sufficient physical and mental exercise every day. A tired dog is a good, happy dog and one who is less likely to bark from boredom or frustration. Depending on his breed, age, and health, your dog may require several long walks as well as a good game of chasing the ball and playing with some interactive toys.

Figure out what he gets out of barking and remove it. Don’t give your dog the opportunity to continue the barking behavior.

Ignore your dog’s barking for as long as it takes him to stop. That means don’t give him attention at all while he’s barking. Your attention only rewards him for being noisy. Don’t talk to, don’t touch, or even look at him. When he finally quiets, even to take a breath, reward him with a treat. To be successful with this method, you must wait as long as it takes for him to stop barking. Yelling at him is the equivalent of barking with him.

Get your dog accustomed to whatever causes him to bark. Start with whatever makes him bark at a distance. It must be far enough away that he doesn’t bark when he sees it. Feed him lots of good treats. Move the stimulus a little closer (perhaps as little as a few inches or a few feet to start) and feed treats. If the stimulus moves out of sight, stop giving your dog treats. You want your dog to learn that the appearance of the stimulus leads to good things.

Teach your dog the ‘quiet’ command. Oddly, the first step is to teach your dog to bark on command. Give your dog the command to “speak,” wait for him to bark two or three times, and then stick a tasty treat in front of his nose. When he stops barking to sniff the treat, praise him and give him the treat. Repeat until he starts barking as soon as you say “speak.” Once your dog can reliably bark on command, teach him the “quiet” command. In a calm environment with no distractions, tell him to “speak.” When he starts barking, say “quiet” and stick a treat in front of his nose. Praise him for being quiet and give him the treat.

As in all training, always end training on a good note, even if it is just for obeying something very simple, like the ‘sit’ command. If you dog regresses in training, go back to the last thing he did successfully and reinforce that before moving on again. Keep sessions short, 15-20 minutes max, and do this several times a day.

Q. How do I determine how much my overweight pet should weigh?
ANSWER : A. There are many tools to determine overweight and obesity levels in pets. A new tool, morphometric measurements and body fat index, are available to accurately determine a pet’s ideal weight; this will allow an accurate determination of the amount of food a pet should receive to achieve weight loss. Feeding the correct amount will lead to greater weight loss success.

There are many weight loss food options to help pets reach their ideal weight. Your veterinarian can help make a ideal weight recommendation. Here are some tips to help your dog lose weight in a healthy and safe way:

1. Diet: Providing a healthy and well balanced diet is essential to your pet’s overall health. Finding the right food for your dog can be a challenging process. For those overweight animals many commercial dog companies offer weight loss diets, but it is important to evaluate food labels for adequate nutritional content.

You want to ensure you are not missing other essential vitamin or mineral content. Volume of food is also important and the amount of food that works for one breed of dog may not be the same for another breed of dog. Portion control as opposed to free-choice feeding can help your dog to drop a few unnecessary pounds.

There are also prescription weight loss foods designed by veterinary nutritionists, such as Hill’s r/d (http://bit.ly/1AoENSd). Some pet owners find that home cooking is the best option for helping to provide a well-balanced and realistic diet plan. There are websites such as balanceit.com that offers recipes to fit your dog’s specific needs. Consulting with your veterinarian or a veterinary nutritionist to find the appropriate diet is a great way to help your dog be as healthy as possible.

2. Exercise: Another great tactic for weight loss for your dog is exercise. Whether this is through running, walking or playing with a favorite toy all of these are wonderful types of exercise to help keep your dog at a lean and healthy weight.

For those pet owners with busy schedules utilizing professional dog walking services or playtime through dog daycare services is another option. It has been shown that those pet owners that exercise regularly with their pets generally live a healthier lifestyle.

3. Physical therapy: As animals age pet owners offer encounter their favorite canine having more difficulty walking and have a dwindling desire to play with toys. Physical therapy, specifically hydrotherapy is a wonderful way to help older and arthritic animals gain more mobility and lose weight. Hydrotherapy has been proven to have several therapeutic effects on the body including, muscle strengthening, relief of swelling, decreased joint pain, less stiffness in limbs, improved circulation, weight loss, and increased tissue healing to name a few. For more information on the benefits of hydrotherapy:
http://bit.ly/1w1qqoy

4. Veterinary visit and blood work: Weight gain can also be related to underlying health concerns such as hypothyroidism or other endocrine disorders. Scheduling a veterinary evaluation and routine blood work can be another important component in increasing the longevity of your dog’s life. Conditions such as hypothyroidism that predispose dogs to gain weight can be treated with a daily medication to improve hormonal balance. If feel that your dog is unnecessarily overweight there can be an underlying health condition that needs to be addressed.

5. Healthy treats: Pet owners love the chance to reward their favorite canine companion with treats and most dogs jump at the chance to consume these delicious products. The problem is many treats, which can include commercial dog treats or table scrapes can add many unnecessary calories to your dog’s daily intake. Reading labels and making note of the calories in these treats is an important component of understanding your dog’s overall health. Treats should not exceed more than 10 percent of your pet’s daily calories. There are healthier treats that can be offered to your pet to keep calories lower yet provide a fuller sensation. A pet owner can add steamed or pureed vegetables, such as carrots, green beans or sweet potato to add more fiber and thus a fuller feeling for your dog.

Q. What can I do to stop my dog from barking at people and front doors?
ANSWER : A. Ignore your dog’s barking for as long as it takes him to stop. This means don’t give him any attention at all while he’s barking. Your attention only rewards him for being noisy. Don’t talk to him, don’t touch him, and don’t even look at him. When he finally quiets down, even to take a breath, reward him with a treat. To be successful with this method, you must wait as long as it takes for him to stop barking. If he barks for an hour and you finally get so frustrated that you yell at him to be quiet, the next time he’ll probably bark for an hour and a half. Dogs learns that if they bark long enough you’ll give them attention.

Teach your dog the ‘quiet’ command. It may sound nonsensical, but the first step is to teach your dog to bark on command. Give your dog the command to “speak,” wait for him to bark two or three times, and then stick a tasty treat in front of his nose. When he stops barking to sniff the treat, praise him and give him the treat. Repeat until he starts barking as soon as you say “speak.” Once your dog can reliably bark on command, teach him the “quiet” command. In a calm environment with no distractions, tell him to “speak.” When he starts barking, say “quiet” and stick a treat in front of his nose. Praise him for being quiet and give him the treat.

When your dog starts barking, ask him to do something that’s incompatible with barking. Teach your dog to react to barking stimuli with something that inhibits him from barking, such as lying down in his bed.

Make sure your dog is getting sufficient physical and mental exercise every day. A tired dog is a good dog and one who is less likely to bark from boredom or frustration. Depending on his breed, age, and health, your dog may require several long walks as well as a good game of fetch and playing with interactive toys.

Q. How can I train my 4 month old puppy to sit?
ANSWER : A. Training basic commands such as sit is very easy using a positive reinforcement method and does not require any more materials than a place to sit and some very yummy treats! When beginning to teach your dog new tricks, starting off in a distraction free area (such as a quiet room in the house) is best. The training can then expand to more distracting places once your dog has the hang of things.

Start by showing your dog a tasty treat and placing it over his or her nose. When they begin to sniff at the treat, gently move the treat backward. Most dogs will follow the treat with their head, and the backward motion will cause their back ends to sit down! Once your dog sits, reward with the treat and some praise. If your dog tends to walk backwards instead of sit, doing this technique against a wall will prevent your dog from walking backward and encourage sitting.

Once your dog has done this a few times, begin to add the word “sit” every time you put the treat above your dog’s head. Only say the word once, and then continue with the luring motion. Your dog will begin to associate the word with the action after several tries! After this, you can begin to attempt to offer the word “sit” once, and if your dog does so, reward with a treat and praise! If your dog forgets, or appears bored, stop training and try again at a later time- most puppies only have an attention span of a few minutes at most!

Q. I have a 8 month old Lab. He gets excited and likes to get mouthy and puts the persons hands in his mouth. Doesn’t bite hard. How can we stop this?
ANSWER : A. Bite inhibition is a great way to stop mouthiness that occurs often with teenaged dogs. There are several training techniques that can be done to help teach your dog how to play nicely! One is to teach a “Leave-it” command. Begin by holding a treat in your hand and asking your dog to “leave it”. If he attempts to chew or bite, a high-pitched YELP! will help. Once he backs away or ignores the treat, ask him to “take it” and offer it to him. Another useful way to teach bite inhibition is through the use of a tug toy. Again, the “take it” and “leave it” commands are used. During a tug session, ask your dog to “leave it” or “drop” and exchange with a treat. If he lets go of the toy, reward him! One final option is also “airplaning” treats. This method involves having your dog sit and then slowly lowering a treat toward him. If he goes for the treat, back away and start over. Once he can sit calmly and not chew on you, reward with the treat! All of these techniques are great for helping teach dogs bite inhibition. 🙂

Read Full Q/A … : Leerburg

Q. Rescued a dog almost two weeks ago, and now that her kennel cough is gone her personality shines!! No previous training, how should I start?
ANSWER : A. POST FOUR:

After your dog is familiar with the behavior you lured from scratch, and taught to your dog, you can start to use the “no-reward marker” I talked about. What you do is ask the dog to perform the behavior, and if the dog does not perform the behavior, you simply say your no-reward marker (choose one: eh-eh, hey, uh-oh, oops) show them the treat, put it behind your back, and BRIEFLY ignore your dog. Just turn your back for a second or two, before turning back to your dog and saying, “let’s try that again.” When you’re ready to start over with your dog, make sure you move around. If you are repeating the same cue while in the same position, while your dog is in the same position, you are likely to receive the same results. The more you move around, and start fresh, the better your chances are of having your dog listen to your cue the second time around. BIG rewards when they dog it successfully! Lots of praise and treats.

My no-reward marker is “hey.” When my dog does something wrong I say, “hey” and she immediately understands that she needs to offer a different behavior. This is clear to her. I don’t have to say it in a mean way, I simply say, “hey” in a normal tone of voice and she understands what the word means.

Once you’ve built up that connection and communication with your new dog, you can work on all kinds of fun behaviors! I personally enjoy the more zen-like behaviors: https://www.youtube.com/watch?v=ruy9UMcuGh8

I like to teach my dog fun tricks that offer her a “job” to do of sorts like object retrieval: https://www.youtube.com/watch?v=I4iertZSva8

(object retrieval training completed; what it looks like: https://www.youtube.com/watch?v=jx0Dml28FGY)

Scent-games are fun too! Very confidence building. Hide a REALLY smelly treat in a box, and place that box in a line of boxes. Let your dog go in the room while saying something like “search!” or “find it!” and watch them hunt for that smelly treat! Lots of rewards when they find it!

Q. My Beagle listens to me, but cries & whines when I’m gone & doesn’t listen to my parents. I adopted him just a couple days ago. Any tips for my folks?
ANSWER : A. I really highly doubt that your Beagle listens to you and has formed a connection with you in just a couple of days. It takes months to build up any kind of serious connection with your dog. You need to work on communication with your dog through training them to understand different cues. For instance the Leave-It cue: https://www.youtube.com/watch?v=R1TS5nA7z5Q

You have to work on bonding with your dog through mental stimulation. Training is very important. Luring each new behavior from scratch, and training using treats is how you form a strong bond with your new dog. No scolding is ever necessary… work on being calm, and positive, all the time.

If your dog is crying/whining when you leave, this may be separation anxiety. You’re going to have to separation train this dog from scratch. This dog needs to learn that separation can be a good thing! Tell your “folks” to NOT scold the dog when he is crying/whining after you leave, because that will make your dog MORE anxious when you leave next time. Your dog will be dwelling on the negative if your parents fuel your dogs negative feelings towards you leaving. FUN things should happen when you leave. Your parents should pull out the treats and start doing some basic obedience training with your dog. Your parents should stuff a Kong filled with awesome treats (peanut butter) and give it to him so he feels happy when you leave.

I have some excellent separation anxiety exercises you can work on. If you’d like, you can purchase a consultation with me, and I will go over how to separation train from scratch. It will make your dog comfortable being alone, guaranteed.

Read Full Q/A … : I Don't Like My Mother

Q. My Bulldog puppy growls, barks and even tries to bite me when I say “no” to him. What can I do?
ANSWER : A. First, avoid scolding him and acting aggressively towards him if you don’t want him to be acting aggressively towards you. There are other methods you can use to communicate to your dog that you don’t want him to continue doing what he is doing. I recommend you stop telling him “no”, scolding him, or raising your voice at him. Everything coming from you should be 100% positive and 100% calm.

Try to figure out ways to clearly communicate what you want to your dog. If you want your dog to leave something or someone alone, I strongly suggest teaching your dog commands like “leave it”. Here is a link to a video in which I explain how to do it:

www.youtube.com/watch?v=R1TS5nA7z5Q

Another thing I suggest you use is a no-reward marker. This clearly communicates when your dog has done something wrong. No-reward markers have to be introduced during your training sessions. You should be doing at least three training sessions per day, that are something like 3-10 minutes long (working on different things each training session). If you are teaching your dog something BRAND NEW, do not use the no-reward marker, as you do not want to discourage your dog from performing behaviors for you. Use the no-reward marker for known behaviors only. Here is another helpful video about this:

www.youtube.com/watch?v=sdU5a6fXKlg

Lure each new behavior (as shown in the video) using high value treats. Let’s say you’re working on “down” which is a behavior your dog knows fairly well. Present the treat to your dog. Ask your dog to “down” (only ask once). If he does not go “down” immediately, say, “uh-oh” or “eh-eh” in a gentle tone, and then place the treat behind your back. This communicates to your dog that they did something to make the treat go away.

After you place the treat behind your back to show your pup “that was wrong” you need to communicate to your pup “let’s try again” by getting your pup to walk around for a second, and then start the behavior all over again. If your puppy is very young, chances are you haven’t taught him a solid “down” behavior yet. So, as I said, do not use this method until you have lured each new behavior as shown in the video.

This is the order in which you should teach behaviors: Lure using a high value treat as shown in the video. After a few successful food lures, lure with an empty hand. If the pup is successful with the empty hand lure, reward with lots of treats. If the pup is unsuccessful, then go back to food-luring a couple more times. After a few successful empty-hand lures, you can begin to add the cue. Say “sit”, then lure with an empty hand, and then reward. Once your pup understands the cue, begin to work on the no-reward marker.